About Us
Churchill Palmer Mckenzie Overview
Churchill Palmer Mckenzie (CPM) focuses on reverse logistics, specialising in problem stock. Working in partnership with manufacturers, distributors and retailers CPM provide a fluid conduit for inventory that is excess, end of life, cancelled order, refurbished or discontinued.
Our aim is to ensure the smoothest possible transaction from dormant, problem stock that’s gathering dust to a positive cash figure on the balance sheet. Existing channels and markets are paramount to us and we will always work outside of your current markets. We also carefully select our customer base to make sure that your problem stock will never affect your latest and most profitable lines.
In a market sector full of brokers and middlemen CPM have the financial muscle to buy, hold and distribute stock, protecting prices that can be falsely eroded by the perception of a stock glut.
Key CPM Staff
Alfi Ariff - Managing Director - alfi@cpmltd.uk.com
Alfi has over 14 years experience in the IT Industry and has been focussing on the Reverse Logistics sector for the last seven.. Before co-founding CPM, he was the Purchasing Director of Westcoast Asset Management. He was there at the company’s conception in 2004 and was an integral part of the management team that grew a very successful business.
He has wide knowledge of the IT and Consumer Electronics markets from both buying and selling perspectives. He has worked closely with a host of global manufacturers, helping them move in excess of £500 million of list price inventory into safe and neutral channels.
He set up CPM with Shaf Rasul with a long term goal to create a company that doesn’t just operate within the IT and CE sectors delivers the same commitment, service and ethical behaviour to manufacturers and distributors in many other markets
Shaf Rasul - Director - shaf@cpmltd.uk.com
Shaf is a co-owner, founder and shareholder of CPM, helping with business direction, marketing and company profiling. He is a serial Venture Capitalist and entrepreneur with a multi faceted portfolio of business interests. Recently introduced as one of two new Dragons in the acclaimed BBC program Dragons Den you can find out more about Shaf at www.shafrasul.com
Gavin Brown - Sales and Purchasing Executive - gavin@cpmltd.uk.com
Gavin has worked in IT sales for 10 years and for the last five has focused in excess, end of life and refurbished products. He works with a large network of dealers, traders and retailers dealing in refurbished IT and CE goods. He is an expert in analysing deals and making sure that stock is correctly positioned or proposed and offered to the right markets, achieving a maximum asset return for manufacturers. He has worked closely with Alfi in several companies and shares his enthusiasm for doing deals.
Andrew Campe - Sales and Operations Executive - andy@cpmltd.uk.com
Andy manages a data base of Amazon and Ebay shops helping them with new products and ensuring that they receive double digit profit margins from CPM products. He works closely with his customers to understand how they work to help grow their business. He also looks after customer and supplier returns and organises all CPM logistical affairs.